Name Calling
What is Name Calling?
Name Calling is a technique that uses derogatory language or connection of a person/object to a negative symbol to reject them instead of considering other available, rational evidence.
1. What does the name mean?
Hypocrite means that one suggests that one has higher standards than the other and more noble beliefs.
2. Does the idea in question have a legitimate connection with the real meaning of the name?
No, although David Larsen’s negative characteristics are mentioned, there isn't a direct link to how he is a Hypocrite.
3. Is an idea that serves my best interests being dismissed through giving it a name I don't like?
Yes, his possible benefits and characteristics are taken out and called a Hypocrite, which makes the audience believe that he is one. One can’t know about his other characteristics.
Hypocrite means that one suggests that one has higher standards than the other and more noble beliefs.
2. Does the idea in question have a legitimate connection with the real meaning of the name?
No, although David Larsen’s negative characteristics are mentioned, there isn't a direct link to how he is a Hypocrite.
3. Is an idea that serves my best interests being dismissed through giving it a name I don't like?
Yes, his possible benefits and characteristics are taken out and called a Hypocrite, which makes the audience believe that he is one. One can’t know about his other characteristics.
Analysis:
This poster was created in order to undermine David Larsen and interfere with him running for Congress. The use of a strong word, “Hypocrite” portrays him as one who considers only limited standards, and also lists a whole bunch of negative characteristics about him. The purpose of this poster is to name call and lower Larsen’s reputation. The simple design of using three colors; black, white, and blue immediately draws attention to letters that are specifically italicized and colored in blue. Throughout the text, statistics are bolded to stand out and further prove how he is not a trustworthy candidate. The name it is calling David Larsen, Hypocrite, is the first thing that people see as it is the biggest and boldest out of all the letters. Overall, the design and color usage helps catch the audience’s attention and serves effectively.