Testimonial
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What is testimonial?
Testimonial is a technique that uses endorsements of a respectable person (i.e. celebrity, basketball player) with a product/item. This is an effective technique because it makes the audience trust the words of the respectable person.
Analysis:
Katy Perry, a famous celebrity and singer, wore outfits to advertise Barack Obama for the elections while singing in front of a big audience at her concert. In one she sings in a dress with a portrait of him, and the other with a ballot with Obama's square filled in. Why is this such a big deal? Well, because by Katy Perry showing the huge crowd that she supports Barack Obama to become the President of the US, it is likely that her fans in the audience will be convinced to think the same way. Fans typically have a sense of trust, support, and endorsement for the one they admire, and in this case, the one would be Katy Perry. So when she comes out on the stage singing with Obama's portrait and a ballot on her dress, people will consider to vote for him. She uses her dress as the center point of the design in order to portray Barack Obama. This effective use of design also catches the audience's attention. Overall, being a celebrity, she has a power over her fans and she uses that to promote Obama.
Testimonial is a technique that uses endorsements of a respectable person (i.e. celebrity, basketball player) with a product/item. This is an effective technique because it makes the audience trust the words of the respectable person.
Analysis:
Katy Perry, a famous celebrity and singer, wore outfits to advertise Barack Obama for the elections while singing in front of a big audience at her concert. In one she sings in a dress with a portrait of him, and the other with a ballot with Obama's square filled in. Why is this such a big deal? Well, because by Katy Perry showing the huge crowd that she supports Barack Obama to become the President of the US, it is likely that her fans in the audience will be convinced to think the same way. Fans typically have a sense of trust, support, and endorsement for the one they admire, and in this case, the one would be Katy Perry. So when she comes out on the stage singing with Obama's portrait and a ballot on her dress, people will consider to vote for him. She uses her dress as the center point of the design in order to portray Barack Obama. This effective use of design also catches the audience's attention. Overall, being a celebrity, she has a power over her fans and she uses that to promote Obama.